Wednesday, August 29, 2012

Revitalizing The Republican Brand

Two related thoughts - one from New Jersey:

Personality is giving President Barack Obama the edge over Mitt Romney among New Jersey voters surveyed in a Rutgers-Eagleton Poll released Wednesday.

Obama continues to hold a double-digit lead with 51 percent of likely voters saying they'd vote for him compared to 37 percent for Mitt Romney.
The president maintains his lead despite 57 percent of likely New Jersey voters saying the country is on the wrong track.

Poll Director David Redlawsk says voters surveyed like Obama better than Romney, although they believe Romney is a stronger leader.

Sixty-two percent of likely New Jersey voters polled say the most important issue is economy and jobs.

Looks as if New Jersey residents realize Obama is simply not getting it done, but cannot commit themselves to pulling the lever for a Republican.

Which brings us here - The Corner:

Both Ann Romney and Christie seemed to be working harder at bolstering the Republican brand than the Mitt brand. Perhaps the target audiences they’re going after need to be seduced into feeling okay to vote Republican before they can be convinced to vote for Romney. That’s a good ambition, it seems to me, and if these speeches worked to that end that’s great...

It's brilliant, in my opinion, given the poll above.

Is the Republican party merely the haven of rich white men and radical ideologues, as the Democrats claim and the media implies?

Last night's lineup would convince you otherwise.

Sher Valenzuela, candidate for Lt. Governor in Delaware. Haitian immigrant and congressional candidate Mia Love. True reformist governors (of blue states!) Scott Walker and Chris Christie. Party leaders such as Marc Rubio and the up-and-coming Ted Cruz. Former Democrat Artur Davis. And Ann Romney, who reminded voters that motherhood and MS know no racial or economic boundaries.

Maybe that's why Christie spent more time talking about himself and New Jersey than about Mitt Romney. Or why Love spoke primarily about her family and values, and only minimally about the candidate himself.

Let Mitt sell Mitt, let his executives sell the brand - and the party.

That's how you sell a customer - or an investor, as every taxpayer is - on a company, or porduct.

You know, I'm starting to believe maybe this Romney chap is the right fellow at the right time, after all...

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