- Highest per-screen average in the top ten
-#8 position, yet showing in less than half the theaters of any other top ten movie
-Over $9M earned on a movie costing just under $2.5M
A very strong showing, considering the media has done all it can to convince you this movie doesn't exist. Or perhaps, like the Chik-Fil-A "rebellion" a few weeks back, this type of event is so far out of the media's zone of awareness that they never saw it coming.
They see it now - like deer in the headlights - so expect it, and Dinesh D'Souza, to be denounced shortly. (Although the NYT offers a nod to reality here).
It is really the last point that will be most telling. Hollywood has always been about the money, or so it seemed until the Bush years, where they green-lighted one piece of liberal propaganda after another ("Rendition", "In the Valley of Elah", "Lions for Lambs", "Syrianna"), despite the fact that they all lost money hand-over-fist.
So we have some proof that a conservative movie can turn a tidy profit for the studios. Will they take notice, or continue to feed their own political prejudices at the expense of profits?
Put it this way...will they cater to the massive crowds who supported Chik-Fil-A, or to the handful who staged the poorly-attended "kiss-in" a few days later?
The answer will tell you whether or not Hollywood is still in the entertainment business, or exists as an outlet for liberal dominance over the cultural conversation.
Watch them. And your 401(k)....