Tuesday, June 09, 2009

Couric Goes To Princeton, Mocks Conservatives. And In A Related Story...

...well, we'll get to that in a minute.

So Katie - the unheralded intrepid reporter that I'm told she is - goes to Princeton to give the "Class Day" speech to the 2009 graduates. Alas, it appears as if "class" is a characteristic that Katie sorely lacks, as she took this unique opportunity and turned it into a platform to beat up on the right - some lowlights:

- "Coming here was a real no brainer! After all, I can see New Jersey from my house!" (Sarah Palin, anyone? )

-"There may be some opportunities in the Republican Party. They're still looking for an effective spokesman, and the only person they can find so far is Rush Limbaugh ... and he won't take the job because he doesn't want to give up his prescription plan."

-"And I understand Class of 54's Donald Rumsfeld has been charged with guarding the Big Cannon. I don't want to say he's taking his job too far, but he's reportedly been telling President Obama there are weapons of mass destruction hidden at Rutgers"

Well, one would think that a "newswomen" would be a bit more circumspect about airing their political preferences, but Katie C. must believe her views are pretty mainstream, as she published them immediately afterwards in the Huffington Post. And why not? After all, she recently recieved an achievement award from her fellow journalists for the destruction of Sarah Palin...

So about that related story? Well, don't say you didn't see this coming:

Evening News Ratings: Week of June 1...

...with an average of 5.18M Total Viewers, the CBS Evening News with Katie Couric had its lowest viewership yet. In fact, it's the lowest viewership since at least the 1991/92 season, as far back as Nielsen records track.

Perhaps insulting and alienating 50% of you potential customer base is not the best way to build a business? Maybe Katie should talk to Pinch Sulzberger at the New York Times and see how well it's worked for him....

Well, whether CBS eventually dumps Katie, or just deep-sixes the entire played-out national news format, I'm sure she'll land on her feet.

After all, look how well she positioned herself for a primetime slot on MSNBC...

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