...it's usually for a cause that is near and dear to the media:
Dozens of people participated in a "lie-down" at Colorado's state Capitol Monday to demand stricter gun control and mark the 10th anniversary of the Columbine High School shootings. A circle of 13 people representing those killed at Columbine reclined on their backs before the west steps of the Capitol. They had wrapped blue and white ribbons around their necks, the official colors of the suburban Denver school.
Others kneeled next to the circle as the names of the 23 injured in the April 20, 1999, attack also were read.
Closer look at the picture shows a way larger media contingent then there were protestors. It's a top story because the media believes it should be a top story, although based on the turnout (from gun-control nuts looking to capitalize on the Columbine deaths, much like Cindy Sheehan used her own son's death for profit) it appears there is very little citizen support for the media's position.
Tea Parties get 500K out on the street, the media mocks them. Gun control gets 13 (aka: "dozens"), the media swarms like perverts to a peep show.
Do they even have a clue how out of touch they are?