...because the "compostable" bag sounds like a freakin' rocket launcher. And maybe because sales of Sun Chips have seen the bottom drop out, as consumers decide they don't want to hear a demonic cacophony every time they want to eat a goddamn chip? Let's go to the most reliable source I can find, Packaging Digest:
Frito-Lay is dropping its biodegradable SunChips bag, just 18 months after introducing it. Launched with extensive publicity that highlighted the bag’s 100-percent compostability, the new packaging quickly became the target of negative attention because of how noisy it is.
The bag’s infamously pronounced crinkling sound is said to be caused by the unique molecular structure of the material, which makes it more rigid and therefore louder when manipulated.
Although many people initially applauded the company’s move toward the recyclable bags, public opinion quickly turned against the brand, driving SunChips sales down more than 11 percent over the past year, according to USA Today.
Frito-Lay, however, isn’t abandoning its efforts toward a recyclable bag. The company is dropping the noisy compostable packaging from five of the six SunChips flavors immediately, but leaving the packaging unchanged for the top-selling Original flavor.
The other five flavors will, for the time being, return to the previous non-recycleable packaging....
Another green "fail". Additional, upcoming fails, to be appearing near you: Compact Fluorescent Light bulbs, the Chevy Volt, "smart" energy grids, low-flow toilets, energy saving washing machines that don't clean your clothes, and the entirety of the Democratic party.
And in case you are not familiar with the roar of Sun Chip packaging, this little video will demonstrate how obnoxious environmentalism really is: