Fashion Sense

Ah, those wacky Brits...

People - including celebrities like Keira Knightley - were lining up for hours to buy an 'eco-friendly' grocery bag emblazoned with the words "I'm Not a Plastic Bag". You know, because you're not REALLY a friend of the earth unless you're telling everyone how very virtuous and unselfish you are.

Well, they "queue" up in Britain, don't they?

Marked with the slogan "I'm not a plastic bag" - the bag (reusable cotton) is part of a campaign to make consumers more aware of the perils of plastic bags.

By the time the bags went on sale at 8am queues were snaking around buildings with thousands of women, and a few men, hoping to snap up a Hindmarch creation. As tension grew, one woman was heard declaring, "You know I will fight for one of these bags don't you?"
Some 20,000 of the bags, selling for £5, were up for sale. But with just a small number of bags in each store, only the most devoted of shoppers were successful.

By 9am many stores had already sold out and by lunchtime they had sold out at all 450 stores...

Ah, but leave it to a cheeky American expat in stodgy old England to put this gaggle of self-rightous poseurs in their proper place:


The "I'm NOT a smug twat" bag is a reaction to the it-bag phenomenon, a reaction to the faddishness of fashion...and it helps you avoid using plastic bags! As seen in the London Evening Standard and the Daily Mail, the "I'm NOT a smug twat" bag has become a phenomenon in turn. Work the irony out for yourself...Not available in major multiple retailers. Not made halfway across the world...

At post time, this product is sold out....